The Square — Egyptian Revolution Behind the Headlines
Production Manager, Outreach Producer
Gen S: January – November 2013
Managed production, marketing, and PR teams
Led successful Oscar® campaign, using both digital and traditional marketing that led to a nomination for Best Documentary in 2014.
Developed marketing content: campaigns, copy, key messaging, loglines, press release, website, social media, newsletters, Kickstarter updates, headlines, synopses, bios, viewer feedback forms, cover images, profile images, and other image assets, Facebook ads, Hollywood Reporter magazine print ad, etc.
Managed events and screenings at public theaters, festivals, celebrity homes (i.e. Hollywood actress Maria Bello) and interaction with celebrities at events (i.e. Marissa Tomei and many others)
Managed all marketing properies with vast improvements, social media channels, campaigns, and content. Website | Facebook | Twitter | IMDB
Led successful crowdfunding strategy and execution
The Square is a 2013 Netflix documentary film by Jehane Noujaim, which depicts the Egyptian Crisis until 2013, starting with the Egyptian Revolution of 2011 at Tahrir Square.
The film was nominated for Academy Award for Best Documentary Feature at the 86th Academy Awards.
It also won three Emmy Awards at the 66th Primetime Creative Arts Emmy Awards, out of four for which it was nominated.
